“From off the beaten path to the well-traveled road” is the slogan of Gilgamesh, a green magazine, promoting sustainable thinking and action in the fields of tourism and heritage.
Gilgamesh International is a thematic quarterly published in Iran covering wide range of topics from mythology and art to history and geography. Its approach and how it interprets sustainability in action has caught eyes of many form environmentalists to general public and even policy makers.
The magazine is committed to reflecting both local and global perspectives on major challenges, issues and developments related to domestic and international tourism and heritage (broadly defined).
It covers all aspects of sustainability as expressed by World Tourism Organization in 2017 such as protecting environment, creating jobs, stimulating economic growth, promoting culture and heritage as well as deepening mutual understanding. It also attempts to put forward practical solutions for environmental, social and economic predicaments integrating elements of local wisdom and scientific breakthroughs.
The utmost importance of sustainability is easily discernible from their choice of paper. The magazine is environmentally friendly as it is printed on stone papers with no tree or water used in its printing.
Distribution-wise, they use bikes to circulate the printed version across the country and they have plans to make it even an international undertaking.
Many have become volunteers to use their own bikes and get the magazines to subscribers and newsstands. They hope encourage locals to replace cars with bikes and also highlight the slow but quality side of travel.
The magazine is published in Persian and English. Considering different types of audience, the Persian and English versions are different in content, design and management. Professional local and international writers and photographers provide high quality articles and photos. The content is also supported with creative infographics and augmented reality.
The magazine is named after the mythical hero of the ancient Akkadian epic poem and the alleged first traveler, Gilgamesh, who teaches us through his long journey that life is precious and we must choose what we value in life the most.
The word “Gilgamesh” is also an acronym for nine sections of the magazine: Geography, Iranology, lifestyle, graball, art, mythology, environment, study, and history.
- Geography: provides information about physical features of the earth as well as other aspects including human activities and the inhabitants
- Iranology: covers Iran, its history, literature, art, culture, etc.
- Lifestyle: talks about groups of people and different aspects of their life like culture, economy, attitude or their opinion and interests
- Graball (Grab + all): covering news, interviews, event and exhibitions about a topic of interest
- Art: concerned with imaginative and technical skills of artists (modern or classical) like paintings, handicrafts, architecture and literature
- Mythology: a collection of myths elicited from ancient Iranian stories
- Environment: devoted to all living things and natural forces
- Study: a collection of assays, analyses, and other detailed investigation of a subject
- History: study of past through written documents
7 Persian issues of Gilgamesh have been published since the summer 2016 with themes creative tourism, sustainable development, experience design, apps and tourism, and water legacy and also 3 English issues have been published since the summer 2017 with the themes sustainable development, myth and reality, and divinity in Iran. A special edition has just been published for teens in Persian. They hope pique the interest and curiosity of younger generations as to responsible travel and lifestyle.
International audience can find and purchase the English edition online on www.amazon.com.